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Shakib Khan
Jun 18, 2022
In Welcome to the Forum
2021 is fast approaching, and with it comes Coinbase User List Apple’s new user privacy regulations for iOS 14. The update will dramatically change how advertisers target users on iOS, requiring brands to request user consent to track their users’ data via a pop-up message within the app. The question now is how advertisers can start getting ready Coinbase User List and make sure they’re one step ahead once the new operating system launches. In the run-up to the changes, securing user consent should be your top priority. After all, if users opt-in, brands will be able to return to near-normal pre iOS 14 activity - and it will become a real competitive advantage to have high consent rates. To help you get ahead, Adjust’s latest guide will show you best practices for increasing opt-in rates, and the steps you need to take to build and test successful pre-permission prompts. Download Adjust’s latest report - App advertising on iOS14: The Coinbase User List marketer’s guide to securing user opt-in Encouragingly, research suggests that many consumers are more comfortable with personalized advertising than initially thought. One study performed by Oxford Economics in 2018 suggests that around 70% of consumers are open to opting-in for a tailored ad experience. To secure user opt-in, we highly recommend marketers use what we call a ‘pre-permission prompt’, gating the Apple pop-up behind their own internal prompt. That internal prompt is entirely yours, so Coinbase User List you can customize the design, timing, and messaging to best fit your app - and ultimately show users the value of opting-in. Taking a clear and transparent approach to the changes will also help build your app users’ trust. In a study conducted by Salesforce, over 8,000 consumers were asked what brand trust meant to them. 75% responded with “privacy”, and 70% with “transparency” - showing the extent to which trust is interlinked with privacy and the clarity with which privacy
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