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rajia rimi
Jun 14, 2022
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Wouldn't it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince someone to buy from you was to land them on your website? Or Industry Email List if money grew on trees? We all know these scenarios are ridiculous…but I still see site owners and marketers just focusing on converting pages. Each page has Industry Email List a unique purpose and not all pages should convert pages. Here are some examples of other goals your pages can achieve: Presentation of key employees and managers Define your brand, your culture and your beliefs Explain your company's unique systems and processes Attract large, top-performing audiences with organic search Inform and educate your audience on an important topic Industry Email List in your niche Etc. In most cases, the pages that serve these purposes will not be the pages that your audience converts to. However, Industry Email List these pages all support the overarching goal of increasing conversions. Likewise, not all pages are equally link-worthy…nor should they all be. Link value or link possibility is generally related to the size of the audience that a given page serve s. Your product pages have limited link Value because they serve a smaller audience of people who are ready to buy. For example, more websites would link to a page that explores the rich history of football and the World Cup than a page that sells football shirts. Of course, you still want your Industry Email List product pages to rank by the terms that describe them and that means you need backlinks. However, since link opportunities for bottom-of-funnel pages are inherently limited, you'll need to Industry Email List get a little more creative with how you cultivate link equity for those pages - enter resources that can be related and internal links. In this article,
Create Top-of-funnel Content Industry Email List content media
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rajia rimi

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